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Supercharging Your Sustainability Messaging

January 15, 2019 @ 6:00 PM

When: Tuesday, Jan 15 at 6 PM
Where: ImpactHub (50 Milk Street, Boston MA)
Register here.

Jackie Herskovitz Russell will take attendees through the components that are at the foundation of memorable messaging. She’ll explain the neuroscience behind how our brains receive and interpret stories and she’ll present storytelling models attendees can use when shaping corporate communication. She will offer real-world success stories about sustainability campaigns and initiatives from her own, and others’, professional experiences. Attendees will have time to work together to write and share their new corporate sustainability stories based on the tools presented during the workshop.

You’ll learn:

  • How to harness science-based principles to create messaging that resonates with your audience.
  • How to set up a story using proven best practices.
  • How to leverage traditional and social media to get corporate stories out to potential clients, partners, and the public.